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Original Date Posted: Apr 25, 2012
By: Blair Ball

How Marketers Are Using Social Media to Grow Their Businesses

Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.

Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.

Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).

Top five social media networks/tools for marketers 2011:

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Blogs
  5. YouTube

…are the top five social media tools used by marketers, in that order. Google+ surprised a lot of people jumping to #6 and they weren’t 6 months old.

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Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.

Marketers still place high value on social media: A significant 83% of marketers indicate that social media is important for their business.

Social Media Benefits

The top two benefitsof social media marketing are;

  1. Increased exposure.  
  2. Increased traffic.

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A significant 65% of small business owners were more likely than others to generate leads, compared to the 58% average for all marketers.

A strong 78% of marketers with 3+ years of experience gained leads from social media marketing.

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The self-employed (57%) were more likely than others to see reductions in marketing costs when using social media marketing.

  •  Will Social Media continue to grow? Move at a faster pace?
  • If you wait, will you be able to catch up with the competition?

Source: Marketing Report Social Media Examiner