Original Date Posted: Dec 18, 2012
By Blair Ball

Brands and companies are moving full speed ahead into the digital age as they finally come to grips with the fact that social media is here to stay. The fear of missing the boat is now overshadowed by the realization that proper social media training and a strategy are absolutely necessary to succeed.

The Heavy Cost of Late Adoption

There are several struggles companies are currently facing as they finally jump on the social media bandwagon:

  • Catching up to the competition – The fact is that the competitors that have been using social media for years undeniably have a clear advantage over those who chose to ignore the what they thought was just hype.
  • The conversations are happening without you – Your customers are online and they are discussing topics that are important to your industry, brand and success but there’s one thing missing: YOU.
  • More time, more work and more money – Remember when the Internet first came out and entrepreneurs everywhere debated the value of a website? By today’s standards, you aren’t even considered a legit company if you don’t have a professional looking website.

Social media training will get your foot in the door but if you don’t have a professional presence by tomorrow, you could end up like the companies who dismissed the dot com bubble as another passing fad.

Social Media Platforms

  • Facebook 1 Billion
  • Twitter 500 Million
  • LinkedIn 175 Million
  • Google+ 400 Million
  • YouTube 800 Million
  • Pinterest 100 Million

More than 85% of customers expect businesses to be active in social media and 79% of companies are either using or planning to use social media, only a dismal 12% of them are doing so effectively. And this is simply because they lack basic knowledge and skills.

Check out this graph published in Harvard Business Review.

It’s because they suffer from digital illiteracy. Join the 12% who get social media right.


Prepare1 is a Social Media Coaching company doing coaching, training, and workshops.

Our series of workshops for you and your employees are:

FacebookGoogle+SEO – Search Engine OptimizationYouTubePinterestTwitterBlogging and Digital Photography “101”