An Easier Way to Prepare Your Business Plan: The Business Model Canvas July 27, 2022, 11:00am CDT July 27, 2022, 12:00pm CDT

Preparing a traditional business plan can take months and be an overwhelming activity, but you can make the process much shorter and less stressful by using the Business Model Canvas! The Business Model Canvas (BMC) is a one-page document that has been successfully used by hundreds of start-up companies and businesses across the globe to understand the critical elements that lead to new business launch success. 

It is designed to help you identify gaps in your business strategy before you spend time and money launching your business. Creating a BMC will help you test and validate the key parts of your business idea in a manageable format and help get you on track to start your business. 


1. Why use the business model canvas vs. a traditional business plan

2. The 9 key elements that make up the canvas

3. How the Business Model can be used in your planning

4. Tips and strategies for using the business model canvas

5. How to create value and build a new business with the BMC

Once you create your Business Model Canvas you can use it to generate an investor pitch, or as a preliminary step to develop your Business Plan, or most importantly, use it to manage your business through internal and external changes.

ABOUT THE PRESENTER: Tim Whelan is a SCORE certified mentor with 25 years of successful marketing and product development experience helping Fortune 100 and Fortune 1000 companies to grow their businesses. He has been involved in helping startup companies in Memphis for the past five years and is passionate about working with business owners to ignite business growth through strategic planning and innovation programs. He holds an MBA from Xavier University and lives in Germantown, TN with his wife, children, and two Corgis.

An Easier Way to Prepare Your Business Plan: The Business Model Canvas