Evaluating the Feasibility of New Business Ideas February 3, 2022, 10:00am CST February 3, 2022, 11:00am CST

Are you thinking about starting a business but not sure if it is a profitable opportunity? Do you already have a product or service but wondering where to go from here? The best first step for any aspiring entrepreneur is to create a concept statement.  A concept statement should succinctly explain your product or service idea, why it is important, define the customer and the benefit to that customer.  A well written concept statement can certainly help you create enthusiasm for your business idea but more importantly it will help you as the business owner to evaluate the opportunity for profitable success.  


During this workshop we will review the elements of a concept statement including:


  1. Briefly describing the product or service concept
  2. Defining your customer
  3. Identifying the unmet need that your product or service addresses
  4. Justifying why your product or service can address this need better than competition
  5. Explaining the value this will provide your customer
  6. Determining some thoughts on how you will out-market your competition


Your concept statement will guide you when you are making important decisions about your product or service. It can also be used with key stakeholders to gain their input and support. Your concept statement may evolve as you gain knowledge and real life experiences. The workshop will help you to create the initial concept statement which is a crucial step to launching your dream business.

ABOUT THE PRESENTER: Julie Brander is a highly regarded business expert, speaker and advocate for entrepreneurs, She has her MBA and has taught business on a college level. She started a manufacturing, retail and nonprofit business and got her real estate license specializing in commercial real estate and investment properties. Julie retired at the age of 41 and became a volunteer for SCORE as a business mentor, workshop presenter, and has created networking groups both locally and nationally for SCORE as well as part of the Diversity, Equity and Inclusion initiative.

About the Presenter(s)

Julie Brander

I have experience in Importing, manufacturing, wholesale, retail and founded a non profit organization. I have my MBA and have been an Adjunct Professor of Business with 20 years of entrepreneurial business experience. I have helped thousands of businesses in the area of growth and development on many levels. I understands how to help people stand out and how to leave a lasting impression. My...

Evaluating the Feasibility of New Business Ideas