You’ve always heard that first impressions matter, but this goes far beyond dressing to impress, shaking hands, and maintaining eye contact – especially for small business owners. In this webinar, Cameron Spann will be talking about effective branding and how it’s more than just having a good logo. What can be boiled down to “a promise you make (and keep) to your customers,” branding involves authenticity, time, putting your best foot forward, perfecting your culture, and so much more. Join us as we take a deep dive into this intangible yet imperative concept. Cameron will be answering questions such as: What is branding and why does it matter? How does branding differentiate from marketing? What is a brand “voice” and how can you harness yours?
ABOUT THE PRESENTER: Cameron Spann serves as Chief Branding Officer for Pickler Companies, a suite of financial, legal, and tax firms. He is responsible for the firms’ communications including creative direction, social media presence, public relations, client events, and community engagement.